The coming of the new year signifies a new era in the dental industry, one that’s more digitally-forward and focused on innovation. As dentists, hygienists, and office managers look ahead at what’s new in the industry and how they can better serve their patients, we anticipate a few key trends to dominate the conversation in 2025.
Staffing Shortages
The American Dental Association’s chief economist, Dr. Marko Vujicic, recently mentioned on a Dental Sound Bites podcast episode that one of dentists’ top three concerns going into the new year is staffing shortages.
This is a continuation of the concern expressed by dentists at the beginning of 2024. However, Dr. Vujicic mentions the large number of individuals graduating from dental hygiene programs recently, which could provide some much-needed relief to the labor market in the near term.
Increased Adoption of Innovative Technologies
In 2025, dental offices will continue to upgrade technology and adopt innovative digital systems for more accurate and efficient work in all areas, from patient care to practice management.
Especially as the industry faces continued staffing strains, as detailed above, emerging technologies that help teams work more efficiently and make better use of their limited resources will be highly valuable.
This might include advanced dental sensors that provide superb X-ray images, all-in-one practice management software to streamline administrative operations, or AI-powered tools for more accurate diagnoses and tailored treatment plans.>[?
Continued Growth of Cosmetic Dentistry
Analysts at Grand View Research anticipate the global cosmetic dentistry market continuing to grow steadily throughout the rest of the decade, significantly above the overall dental services market.
Spurred by a combination of changing societal values, technological capabilities, and growth in disposable income, the demand for cosmetic treatments like veneers and teeth whitening will likely remain elevated throughout the year.
Greater Focus on Digital Convenience for Patients
We live in the age of convenience, where consumers expect to access the information and services they want or need when and where they want. Dental care is no exception.
Today’s patients expect more convenience and digital engagement from providers at all stages. From accessing patient records to scheduling appointments, making payments, and viewing treatment plans, offering seamless digital access to such information is vital for maintaining a positive patient experience.
In fact, one survey from Experian Health shows that 89% of patients want the ability to schedule appointments online at any time, underscoring the importance of offering such capabilities to please the vast majority of patients.
Investment in Digital Marketing
Digital marketing strategies will be vital for dentists to grow their practices in 2025. Whether through social media, online advertising, or SEO marketing, dentists who invest in digital marketing this year can improve their online presence and searchability, making it easier for patients in their area to discover their services.
This is highly important in the modern landscape, as data shows that 72% of consumers search and read online reviews before booking an appointment with a new provider.
