Finding dental care shouldn’t feel like a guessing game. For most patients it still does: unclear pricing, surprise bills, and a lot of phone calls just to book a visit. We recently sat down with Tobi Bosede, founder and CEO of DentalFynd, to talk about how her team is making dental care something patients can actually shop for, and what that means for the practices on the other side of the chair.
Who is Tobi Bosede?
Tobi Bosede is the founder and CEO of DentalFynd and the president of People of Color in Dental. She is also an applied mathematician and an AI and machine learning expert, with a background building production systems for companies like Capital One and JPMorgan before turning her attention to healthcare. Her goal with DentalFynd is straightforward: make quality dental care easier to find, understand, and pay for.
The Problem She Set Out to Solve
The idea for DentalFynd started with a frustration a lot of people will recognize. When Tobi needed a crown, she found herself making call after call, unable to get a clear answer on price or quality. That experience convinced her the process was broken and that technology could fix it.The pain points she describes are common across the dental market:
- No price transparency. Patients rarely know what a procedure will cost before they commit, which creates anxiety and surprise bills.
- A slow, clunky process. Long waits and unclear communication push people to put off care they need.
- Confusing insurance. Coverage is hard to navigate for patients and practices alike.
How DentalFynd Works
DentalFynd is a marketplace that connects patients directly with dental providers. Patients can compare providers, see upfront pricing, book, and pay in one place, with no insurance required. A few things make it work:
- Membership plans. Patients choose a plan with predictable, upfront costs instead of gambling on what a visit might run.
- One simple experience. Browsing, booking, and paying all happen in the same place.
- Direct connection to practices. Dentists manage requests and communicate with patients through the platform, so responses and confirmations move quickly.
Why it Matters for Practices
DentalFynd isn’t only a patient tool. For dental practices, it’s a channel for reaching fee-for-service patients who are actively looking for care, without the paperwork and negotiation that come with insurance. Practices get faster payments and less administrative drag, and patients get a clearer, friendlier way to find them. Tobi’s point is that removing friction creates a win on both sides of the appointment.
The Bigger Picture
Tobi sees technology’s job in dentistry as making the whole experience frictionless, for patients and providers. By leaning on AI and a genuinely simple interface, DentalFynd is trying to turn a process most people dread into something closer to how they already shop for everything else. It’s a small shift in expectation with a big payoff: more transparency, less anxiety, and better follow-through on care.
Learn More
You can hear the full conversation with Tobi Bosede on Behind The Practice, and you can explore DentalFynd at dentalfynd.com.
Frequently Asked Questions
What is DentalFynd? DentalFynd is a dental marketplace that connects patients with providers, with upfront pricing, easy online booking, and membership plans that replace the need for insurance.
How does DentalFynd help patients? Patients get transparent pricing, simple booking, and membership plans with discounts on services, so there are no surprise bills.
How does DentalFynd help dental practices? It gives practices a way to attract fee-for-service patients and get paid faster, with less insurance paperwork.
